Dec
12
I will not tell you what you want to hear!
Posted by under For Sellers, Listings, Colorado
Yesterday, I noticed a expired listing and remembered the time I interviewed with that particular seller. My CMA (Comparative Market Analysis) suggested a list price of $79,900 and the seller wasn’t too happy about my analysis but stated another agent “quoted” him a higher price. I did not get the listing, I was not interested to list the home at the price the other agent “quoted”. Well and here are my thoughts. Just because somebody ”quotes” a higher price doesn’t mean they can sell it for that amount!There is a reason “some” professionals prepare a Comparative Market Analysis - the numbers will show what is available in that market, what has sold and what price. The numbers tell us what a home should sell for! What the other agent did is called “buying a listing”. He just told the seller something he thought the seller wanted to hear and therefore received the listing. Personally I think there should be a law that would require that agent to buy the property for that price….. but anyhow. Needless to say, the property had been on the market for over a year and expired yesterday!
I believe in telling a seller the truth, I believe in educating the seller about the market and that is my duty as a Professional! I know that sellers need guidance and often times that means telling them something they don’t really want to hear. I rather turn a seller down at the beginning than let them down a few months into our relationship.
Another aspect of this story is the carrying cost. How much did it cost the seller to keep the property for a year. Was there a mortgage, the seller had to pay? How much did it cost to keep the utilities on in the home? Here is an example:
Seller would like to get $89,900 property is worth $79,900. Decided to list for $99,900?? Property never sold and cost the seller a carrying cost of $7,200.
Example: Mortgage $500 per month, Sewer $12.00 per month, Water $30.00 per month, Electric and Gas $50.00 per month Total cost $7,200.
Again, Seller would have taken $89,900 property would have been priced for a quick sale at $79,900. It just cost the seller $7,200 to keep the property for 1 year and that is not including some maintenance… etc. Seller has not sold property. Do you see where I am going with this?! $89,900 - $ 7,200 = $82,700
As for the other agent, I am sure it has been costly to advertise a property that never sold and my advise to him is, it never pays to “buy a listing”. Especially in a buyers market.
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